People Centric Innovations (Renovations) involve a mindset that encourage organisations to focus on the people they're innovating for.
Starting with the Business or a Technology is most likely way to make only small product or claim improvements that ultimately not impact their experience.

Steve Jobs explaining WHY the Customer Experience must be at the START of any innovation and not the technology:

​Innovation is about introducing change into relatively stable systems. Here are some key mindset and principles to sparkle creativity - everyone is creative when using the right approach!

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​Key Mindset for People Centric Innovations:

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​Key Principles for People Centric Innovations:
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          - Cross-functional team.
          - Not a company process.
          - Co-creative & Hands on team.
          - Consumer Centric approach.
          - Create & test prototypes.
          - Learn & iterate fast.