AI: 2024, the Year of Mass Adoption?
While 2023 laid the groundwork, 2024 stands on the verge of witnessing the decisive GenAI turbo boost, promising to reshape the landscape of research, insights, and innovation. Although as with any technological advancement, there are challenges to quality, privacy, and ethics that must be addressed, with GenAI, need to be ready to redefine the relationship between Clients, Agencies, and Platforms and inevitably the role of DIY. This will lead to an evolution of the researchers' role, skills, and competencies. But beyond this evolution, the critical challenge for true transformation is not merely technological; it's about mindset and how we access learning and creativity once-unreachable.
While 2023 laid the groundwork, 2024 stands on the verge of witnessing the decisive GenAI turbo boost, promising to reshape the landscape of research, insights, and innovation. Although as with any technological advancement, there are challenges to quality, privacy, and ethics that must be addressed, with GenAI, need to be ready to redefine the relationship between Clients, Agencies, and Platforms and inevitably the role of DIY. This will lead to an evolution of the researchers' role, skills, and competencies. But beyond this evolution, the critical challenge for true transformation is not merely technological; it's about mindset and how we access learning and creativity once-unreachable.
I have been assisting teams in future-proofing their overall strategy or improving specific aspects such as:
- Review and guide AI strategy to transform Insights and creativity teams speed and depth of deliveries: early Generative AI adopter I propose to teams to embark into the journey with me to identify their opportunities and tailor their AI Strategy.
- Evolve Internal Front End Innovation processes: adapting internal processes to embed Front-End Innovation approaches, fostering creativity, consumer-centricity, and speed while being mindful of organizational culture.
- (Re)Design the Benchmarking Program: addressing the ever-discussed Product Superiority versus competition. This involves optimising standard approaches, rethinking approaches with modern tools, improving questionnaires, and reconsidering data capture and result-sharing methods with the business? I can help you thinking outside ''your company box''.
- Optimise Vendor Management: adapting to the emergence of digitally-driven vendors, evolving from quality & pricing to adding flexibility into the equation. This requires adjusting Vendor Management Key Performance Indicators (KPIs) in line with evolving strategies.
- Upgrade Guidelines/best Practices & training: enhancing capabilities involves rewriting guidelines/best practices and dedicating time to training team staff. Training can be conducted online or face-to-face, covering the entire team or focusing on 'training the trainers.'