Too often, the word "insight" is misused to refer to data or observations - things seen, heard, measured, the result of an analysis...
An insight is rooted in FACTS (data, observations...) but is rarely a single fact alone. Insights arise from connecting various data points, observations... providing a deeper interpretation and understanding of the meaning of the collected facts. They bring a new perspective to your challenges.

I have been helping teams delivering:​​

• Qualitative & Quantitative research: helping teams in delivering complex projects faster or going beyond usual approaches (from small, targeted to large multi-countries projects). From crafting research briefs, identifying the right agency, to study design and study implementation, implementation, data analysis, and reporting. I particularly guide teams in understanding the Consumer Experience to define key product & pack design principles. 
• Sensory Analysis: expert in sensory I help teams with all aspects with a special support on integrating sensory science into the business for maximum impact (from leveraging vocabulary within the business to facilitate discussions, product design and factory batch to batch controls). I help on the key aspect of selecting best products for testing (including Prototypes), and tailoring study designs for optimum learning. I also collaborate with statisticians to analyse data with a business-orientated perspectives especially for studies like Preference Mapping.
• Creative (Insights creation) Workshops: decoding knowledge into business actionable insights. While study results are often mistaken for insights, these workshops are designed to apply business context, creating actionable insights that guide business decisions.
• ​Product Claims & Product Story: are essential in getting first purchase. And still too many innovation are under-minding it. People must understand and believe they will get the expected benefit from Ads and Labels. The perfect Product Claims will make the marketing story believable and relevant. ​ 
• Knowledge Consolidation:  assisting teams in preparing creative/insights workshops by consolidating their internal knowledge for more powerful insights, preventing the risk of repeated research.​
• Creating & Delivering Tailored Trainings: offering customized training for Sensory & Consumer research teams or creating programs to enhance understanding for partners in Marketing and/or Sales.​

Curious & Leading Edge
Over my 30 years career, I have always sought to design optimum studies rather than opting for standard solutions that may not be fully appropriate. This led me to pioneer Preference Mapping with incomplete block from 2006, to change the approach to vendor management to enhance Quality and Speed instead of just seeking a 5% discount from 2012, partner with agencies to promote Mobile research from 2015, embed Design Thinking approach within FMCG innovations development from 2018, and currently, helping teams navigate the world of AI.

In 2022, I applied that pioneering and creative spirit to assist a Healthcare company in investigating the opportunities of The Metaverse for pain management. We used various tools to access a very specific universe. Once we identified ''early adopters'' I helped performing a Focus Group within the Metaverse, leadingto the identification of  clear & powerful opportunities.

At the beginning of the session, the Lady on the screen informed us that she was in wheelchair in real life barely going outside her home. Similarly, every patient in this focus group chose their own Avatar, sharing the same feeling.

The use of Avatars, in this set up, helped making the group feeling much more at ease to discuss openly about their approach to paint management without being seen as victims but source of inspiration.
Surprisingly (or not), observations of the avatars' ''body language'' revealed A LOT, too!

---