People Centric Mind Set is about developing Empathy for consumers and relying on this Empathy to find tailored solutions for the people the project is aiming to innovate for. Empathy is the Principle no1, Principle no2 is co-creation. Co-creation may or may not involve naive consumers, but it must involve cross-functional teams working on Consumer's insights.
I have been helping teams with:
- Consumer Centric Mindset Change: guiding small and large companies to implement a lasting mindset change. This involves practice sessions, ongoing onboarding actions, understanding tools and benefits, adapting R&D research briefs, and evolving internal processes.
- Build a Closeness Program to develop Empathy for targeted consumers: Closeness has become popular within companies that are aiming at implementing Consumer Centricity mindset, but where and how to start? how to avoid building a rigid monster? how to make it evolving across time? I have helped teams tailoring approach and tools to meet their expectations.
- Guiding Team Leaders in Design Thinking Projects: I help innovation leaders clarify project objectives, agree on milestones and deliveries. From identifying the needs and tensions of the target population to testing early prototypes and iterating, I support the entire project journey. Additionally, I provide support with stakeholders and internal communication.
- Preparing & Delivering Creativity Workshops / Design Sprints: I design and deliver tailored Creativity Workshops / Design Sprints inspired by Design Thinking approach. These sessions are grounded in empathy for people and a co-creation approach, aiming to design innovations (and renovations) that address real people's tensions and needs.
- Facilitate Leadership Seminars for Creativity and Customer Focus: I can assist in preparing and facilitating your Leadership Team's strategy-building seminar, placing your customers (team members and stakeholders) needs and tensions at the core of your strategy.
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When should you use a Creative Workshop or a Design Sprint?
- - in the initial phase of a project,
- - when "business as usual" is not working and standard solutions have failed,
- - when there is a new opportunity to approach things differently,
- - when you have multiple reports or information and believe that a collective and diverse perspective could drive new thinking.
